Endorsement by Professor Anton Roodt
Business Strategy Lecturer at Leading SA Business School
The integrated strategy and marketing model designed, measured and monitored through the evidence based data analytics has been developed very well and is unique in the market. I do not know of a similar approach being used.
I believe you are going to crack the strategy+marketing+data analytics dilemma big time locally and globally with your model and methodology that finally delivers evidence based implementation metrics in close to real time feedback loops to indicate performance and growth, as well as adjustments to be made where peak performance is not achieved.
The Business City was established in August 2008 as a digital marketing company. The founders brought their strong “bricks and mortar” global advertising agency foundation and integrated it with digital marketing to form a modern agency.
We seamlessly integrate the traditional and digital world. We are a modern ad agency that has a strong digital pedigree.